We make the strap Swatch forgot.

When the AP × Swatch Royal Pop landed on 16 May 2026, it arrived as a pocket watch — a 40mm bioceramic octagon with nowhere to go but your pocket. We thought that was a waste of a very good-looking watch.

We're a small Swiss team of watch enthusiasts based in Geneva. We spotted the missing strap on launch day, sketched the first octagonal end-link that afternoon, and had working FKM prototypes on wrists within 48 hours.

Today we make eight precision-fit straps — one for every Royal Pop colorway. The same FKM rubber compound the Swiss luxury houses use, sharp octagonal end-links, and color-matched buckles. Priced like an accessory, built like a strap that costs ten times more.

Royal Pop Straps is an independent brand. We are not affiliated with Swatch or Audemars Piguet — we just think their watch deserves a wrist.